Privacy Policy
Effective Date: 20th August 2025
Altura Edge (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information, in line with the UK Data Protection Act 2018 (DPA) and the General Data Protection Regulation (GDPR).
1. Data Controller
AlturaEdge is the data controller responsible for your personal information. If you have any questions, contact us at:
2. Information We Collect
We may collect and process the following personal data:
Identity Data: Name, title, company/organisation details.
Contact Data: Email address, phone number, postal address.
Financial Data: Payment details where applicable.
Technical Data: IP address, browser type/version, device type, operating system.
Usage Data: Website activity, pages visited, interaction with marketing campaigns.
Marketing Data: Your preferences in receiving communications from us.
3. Lawful Basis for Processing
We process your personal data under one or more of the following lawful bases:
Consent (Article 6(1)(a) GDPR): When you opt-in to newsletters, downloads, or marketing.
Contract (Article 6(1)(b) GDPR): When processing is necessary to deliver our services or fulfil a contract with you.
Legal Obligation (Article 6(1)(c) GDPR): Where we are required to comply with laws or regulatory requirements.
Legitimate Interests (Article 6(1)(f) GDPR): For business development, analytics, fraud prevention, and service improvement. We balance our interests with your rights before relying on this basis.
4. How We Use Your Data
We use your data to:
Deliver and improve our services.
Communicate with you (newsletters, updates, service notices).
Provide tailored marketing (only with your consent).
Analyse website usage and campaign performance.
Meet legal, regulatory, or contractual requirements.
5. Sharing Your Data
We do not sell your personal data. We may share it with:
Trusted third-party providers (IT support, payment processors, analytics tools, marketing platforms).
Professional advisors (lawyers, auditors, insurers).
Regulatory bodies if legally required.
Business transfers (e.g., merger, acquisition, reorganisation).
All third parties are required to respect your data and process it only in accordance with our instructions.
6. International Data Transfers
If we transfer data outside the UK/EEA, we ensure safeguards are in place, such as UK Addendum to Standard Contractual Clauses (SCCs) or adequacy decisions recognised by the UK Government.
7. Data Retention
We retain your data only as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements. For marketing, we retain data until you withdraw consent.
8. Your Data Protection Rights
Under the GDPR and UK DPA, you have the right to:
Access – request a copy of your personal data.
Rectification – correct inaccurate or incomplete data.
Erasure (“Right to be Forgotten”) – request deletion of your data where lawful.
Restriction – request limited use of your data.
Data Portability – request transfer of your data to you or another controller.
Object – object to processing where lawful basis is legitimate interest or direct marketing.
Withdraw Consent – withdraw your consent at any time (for marketing and optional services).
To exercise your rights, contact us at [email protected]. We aim to respond within one month.
9. Cookies & Tracking
AlturaEdge uses cookies and tracking technologies for site functionality, analytics, and marketing. You can manage or disable cookies in your browser settings. For full details, see our Cookie Policy.
10. Children’s Privacy
Our services are not intended for individuals under 18. We do not knowingly collect personal data from children.
11. Data Security
We apply appropriate technical and organisational measures to protect your data. While we work hard to secure your information, no system can be guaranteed 100% secure.
12. Complaints
If you are unhappy with how we handle your data, please contact us first. You also have the right to lodge a complaint with the:
UK Information Commissioner’s Office (ICO)
📞 0303 123 1113
🌐 www.ico.org.uk
13. Updates to This Policy
We may update this Privacy Policy from time to time. The most recent version will always be available on our website with the “Effective Date” at the top.
